Digital Advertising for Nonprofits
In today’s rapidly evolving digital landscape, nonprofits have a unique opportunity to amplify their missions and connect with their audiences through effective digital advertising. As traditional fundraising methods face increasing challenges, digital advertising offers nonprofits a cost-effective way to reach potential donors, volunteers, and supporters. With precise targeting capabilities, organizations can tailor their messages to specific demographics, ensuring that their campaigns resonate with individuals who are most likely to engage with their cause. This targeted approach not only increases visibility but also helps build a loyal community of supporters who are passionate about the mission.
Learn more about Google Ad Grants for nonprofits
Nonprofits qualify for up to $10k/month in FREE advertising spend.
Why More Nonprofits Are Utilizing Digital
Digital advertising provides nonprofits with valuable data and insights that can enhance their overall strategy. Through analytics tools, organizations can track the performance of their campaigns in real time, allowing them to adjust their messaging and tactics based on what resonates most with their audience. This data-driven approach enables nonprofits to allocate their resources more efficiently, maximizing their return on investment. By understanding donor behaviors and preferences, nonprofits can create personalized experiences that foster deeper connections and encourage ongoing support.
Engaging in digital advertising allows nonprofits to tell their stories in compelling and creative ways. Whether through eye-catching visuals, impactful videos, or engaging social media campaigns, the digital realm offers endless possibilities for storytelling that can capture the hearts and minds of potential supporters. By showcasing their impact and sharing testimonials from beneficiaries, nonprofits can inspire action and drive engagement. In an age where consumers are increasingly looking to support organizations that align with their values, a strong digital advertising presence can help nonprofits stand out and build lasting relationships with their audience, ultimately driving greater impact in their communities.
Nonprofit Advertising Services:
Paid Search (SEM)
Screechy Cat’s SEM management services focus on creating and optimizing paid search campaigns that deliver results. We conduct in-depth keyword research, craft compelling ad copy, and implement advanced bidding strategies to ensure your ads appear at the right time and place. By leveraging tools like Google Ads and Bing Ads, we drive high-quality traffic to your website, increasing visibility and conversions. Our continuous monitoring and optimization efforts ensure that your campaigns remain competitive and cost-effective in the dynamic search landscape.
Paid Social
Navigating the diverse world of paid social advertising requires expertise and a nuanced approach. We manage campaigns across a variety of social platforms including Meta (Facebook and Instagram), LinkedIn, TikTok, YouTube, and Reddit. Our team designs and executes targeted social media campaigns that resonate with your audience, boost engagement, and drive conversions. From creating eye-catching ad creatives to optimizing audience targeting and bidding, we handle all aspects of your paid social strategy to maximize your brand’s impact and reach.
Programmatic Display
Display advertising is a powerful tool for building brand awareness and retargeting potential customers. Our display advertising services cover everything from designing visually appealing ads to strategically placing them across relevant websites and networks. We utilize advanced targeting techniques to reach your ideal audience, ensuring your ads are seen by the right people at the right time. Our expertise in programmatic advertising and real-time bidding allows us to efficiently manage your display campaigns, optimizing for performance and cost-efficiency.
Video
Video content is a compelling way to capture attention and convey your brand message. Our video advertising services encompass everything from YouTube ads to ConnectedTV video placements across various platforms. We develop and manage video campaigns that engage viewers and drive action, utilizing precise targeting and bidding strategies to maximize your ad spend. Whether you’re looking to build brand awareness or drive direct conversions, our team ensures your video content delivers impactful results.
Other Marketing and Advertising Options
From digital out-of-home (DOOH) to organic social planning or social media profile setup, contact Screechy Cat Media for a complete list of marketing and media management services.
Reporting + Analytics
Screechy Cat Media utilizes the industry-leading Google Analytics, Google Tag Manager, and Looker Studio to provide campaign tracking and reporting. Our customizable, real-time media reporting dashboard can be white-labeled for your agency and clients. Contact us for a sample Screechy Cat Media Reporting Dashboard.
Nearly 20 Years of Digital Media Experience
While new to the Central Coast, Screechy Cat Media pulls from the experience of our founder and network of freelance digital specialists. Our team has planned, developed, and managed digital advertising campaigns for nonprofits across the globe, including local cultural groups, professional organizations, and international NGOs.
With our nonprofit digital advertising experience, Screechy Cat Media will work with your 501c3 to develop a media strategy and creative assets to meet your goals. Whether you are looking to increase foot traffic, online donations, or generate leads for membership, you can trust that your nonprofit digital advertising is in good hands with us.
With nearly 20 years of paid media experience—working with everyone from small businesses to Fortune 500 advertisers—Screechy Cat has the digital marketing experience to elevate your business to the next level.
Our Media Partners:
Google Ad Grant Campaign
Claim up to $10k/month in FREE advertising on Google search
$99/month
Starting at
✓
Custom creative and optimized keyword lists
✓
Monthly campaign check-ins
✓
Website tracking
✓
Real-time reporting dashboard
Search and Social
Social media advertising in addition to the $10k/month spend on Google
$500/month
Starting at
✓
All the benefits of our Google Ad Grants package, plus
✓
Social Creative and Ad Copy
✓
Highly-targeted campaigns designed to reach your ideal audience
For Larger organizations
Custom Digital Media Package
Tailored digital media plans designed to meet the needs of larger nonprofit orgs
$1500/month
Minimum investment
✓
Customized plans incorporating channels such as paid search, paid social, programmatic display, and video
✓
Bi-weekly in-person or Zoom meetings to review performance and optimizations
✓
Don’t See An Option for You?
✓ Flexible Contracts
✓Custom packages available
Nonprofit Content
Google Grants for Nonprofits: The 5 Ws
3 Recommended Digital Ad Tactics for Nonprofits (That Aren’t Google)
(C)2024 Three Js and a K, Limited DBA Screechy Cat Media, a Central Coast digital advertising agency