Paid Media Management
Paid Media Management takes more than a casual knowledge of social media—multichannel strategy, audience building, asset development, and bid optimization are just some of the many keys to a successful paid media campaign.
At Screechy Cat Media, we have nearly 20 years experience in all facets of digital advertising: from developing media plans spanning search, social, and display, to the day-to-day setup and optimization of paid media campaigns in the respective ad platforms. We are not only your digital strategists, but digital paid media specialists who understand the advertising platforms inside and out.
Let Screechy Cat Media utilize our expertise and your brand knowledge to augment your existing marketing department, train new digital media managers, or help your team onboard new media technologies.
Consider Screechy Cat Your External Paid Media Department
Unlock the full potential of your existing digital advertising services with our comprehensive paid media management offering, designed specifically for small to mid-sized agencies and end-clients seeking to outsource their paid media operations. Our expert team specializes in managing SEM (paid search), paid social, programmatic display, and video advertising, providing you with the strategic and tactical support needed to drive performance and maximize ROI across all platforms.
Paid Media Management Services
Paid Search (SEM)
Screechy Cat’s SEM management services focus on creating and optimizing paid search campaigns that deliver results. We conduct in-depth keyword research, craft compelling ad copy, and implement advanced bidding strategies to ensure your ads appear at the right time and place. By leveraging tools like Google Ads and Bing Ads, we drive high-quality traffic to your website, increasing visibility and conversions. Our continuous monitoring and optimization efforts ensure that your campaigns remain competitive and cost-effective in the dynamic search landscape.
Paid Social
Navigating the diverse world of paid social advertising requires expertise and a nuanced approach. We manage campaigns across a variety of social platforms including Meta (Facebook and Instagram), LinkedIn, TikTok, YouTube, and Reddit. Our team designs and executes targeted social media campaigns that resonate with your audience, boost engagement, and drive conversions. From creating eye-catching ad creatives to optimizing audience targeting and bidding, we handle all aspects of your paid social strategy to maximize your brand’s impact and reach.
Programmatic Display
Display advertising is a powerful tool for building brand awareness and retargeting potential customers. Our display advertising services cover everything from designing visually appealing ads to strategically placing them across relevant websites and networks. We utilize advanced targeting techniques to reach your ideal audience, ensuring your ads are seen by the right people at the right time. Our expertise in programmatic advertising and real-time bidding allows us to efficiently manage your display campaigns, optimizing for performance and cost-efficiency.
Video
Video content is a compelling way to capture attention and convey your brand message. Our video advertising services encompass everything from YouTube ads to ConnectedTV video placements across various platforms. We develop and manage video campaigns that engage viewers and drive action, utilizing precise targeting and bidding strategies to maximize your ad spend. Whether you’re looking to build brand awareness or drive direct conversions, our team ensures your video content delivers impactful results.
Other Marketing and Advertising Options
From digital out-of-home (DOOH) to organic social planning or social media profile setup, contact Screechy Cat Media for a complete list of marketing and media management services.
Reporting + Analytics
Screechy Cat Media utilizes the industry-leading Google Analytics, Google Tag Manager, and Looker Studio to provide campaign tracking and reporting. Our customizable, real-time media reporting dashboard can be white-labeled for your agency and clients. Contact us for a sample Screechy Cat Media Reporting Dashboard.
Our Media Partners
Hourly Management
— FOR AGENCIES/MARKETING DEPARTMENTS LOOKING TO AUGMENT EXISTING SERVICES
Let Screechy Cat Media act as your external paid media department, providing campaign setup + optimization, reporting, and analytics/insights, all in a whitelabeled solution.
Starting at
$50/hr
Retainer/Consulting Services
— For companies BUILDING THEIR OWN paid media department
Getting a paid media department off the ground? Bring in Screechy Cat Media as subject matter expert, trainer, and operations advisor for short-term consulting services.
Starting at
$5k/month
Outsource Paid Media + Spend More Time on Your Dedicated Services
(C)2024 Three Js and a K, Limited DBA Screechy Cat Media, a Central Coast digital advertising agency