Hi, it’s Joe. I’m writing this at a very weird hour. Which I’m sure is a familiar scene for every person reading this right now.
As I type, we haven’t officially announced the Centralized Growth Suite as a product. We likely won’t, for several weeks. I’ve told several of you about it, in bits and pieces: never quite finding the right words in the moment, then spending weeks replaying the oh-so-perfect conversation in my head. A year ago, though, that’s all that would have been: a conversation in my head.
Some of you we have meetings with in the next few weeks to preview the CGS. Yes, I am very much getting all this done and sent to you in advance of those meetings, because whether I actually sound like a bumblin’ fool when I talk about this stuff, I believe I do, and no amount of reassurance will ever change that.
K and I have been spending months on something that we’ve been building that I don’t have the right synonym for “excited” for. I mean, I have a lot of adjectives I am tacking in front of that word “excited” in my own head, but we’re still newish here, and I’m not quite sure how my “Chicagoness” plays in the 805 yet. We’re really excited though.
We are excited because we think the Centralized Growth Suite is going to allow nonprofits here in the Central Coast to make the absolute most of the very little time and resources you have, and enable us to make the most of the resources that we have in helping you. It’s cyclical, see?
Truth is, we’d love to donate to you all. And volunteer for all of your events. And that’s not lip service: we do volunteer. We do donate. We do believe very much in what you all do. And we still will do all of those things: but we also saw shared needs across all of your organizations that both weren’t Screechy Cat Media’s core business, but also, very much something Screechy Cat Media could help out with, often individually and incredibly inefficiently, mind you, but things we very much had the technical knowledge and expertise in to help out with where possible.
And that’s what we’ve been working on figuring out for some time: how to take things we could only provide on a one-off basis to folks, mostly 100% at our own expense, and give it to all nonprofits….but then take it one level further, and create a robust, multi-platform performance reporting tool…
…and then take that one level further, too. Because access to all of these tools is great. So is the integrated reporting, and centralized contact functionality we have, which will show your contacts’ data across all of your data sources, in a single view. All of it’s very cool, I admit, even if we’re just at the beginning stages; but, what if we could create a world-class business intelligence and omnichannel marketing platform for nonprofits out of this too? Well, we actually can: and we are.
I’m going to wrap, because it’s now 2:30am, and there’s more to be done before bed, but if a could share a TL;DR on this post, it’d be this: this is a self-funded, self-developed project. That is not a plea for funding; that is a plea for patience. What we are proposing to do is rather lofty, indeed; but we’re coming at this not as fresh-eyed college grads with a cool idea; but as people with 20 years of professional experience, much if it working with companies just like yours OR just like ours. We have seen a lot of what works, and what doesn’t. We have a business plan. And we’re going to include our clients on our plans in real time. We are simultaneously far ahead of where we thought we’d be by now AND struggling to keep up, so bear with us. And thank you, for helping us help you, by helping us, help you.
PS: 20 years of agency experience is screaming “joe hire a copywriter! hire a copywriter and a designer and a coder, please!” and yes I know we need lots of help, copywriting forefront, and will hire for those roles just as soon as y’all help us sell this SaaS product :).
