When we created Screechy Cat Media in 2024, our goal was to build an outlet to provide our experience in advertising, marketing, and technology to nonprofits, mobile businesses, and chambers of commerce here in the Central Coast. With a majority of our professional experience in digital advertising and marketing, that is where we started as an agency: with nationally-tested but locally-focused digital advertising, social media marketing, and Google Ad Grants subscriptions and custom media plans.
But, with our CGS beta test beginning in just a few weeks, Screechy Cat Media is here to provide more than just digital advertising: alongside our new cloud-based tech, we are pleased to offer local radio and digital advertising via our new partnership with Rocket 103.7 Lompoc!
Digital, Technology, and Now, Radio: All In One Place
Screechy Cat Media’s aim is to provide top-tier solutions for our nonprofit, small business, and chamber/merchant association clients—solutions that make sense given the size and location of our community. Radio is one of those solutions, with the medium seeing 84% reach with adults 18+ (social media via smartphones only delivers 78% reach) and coming in just below YouTube in terms of time spent listening with Gen Z.
In markets such as ours, radio makes even more sense for advertisers: per Edison Research, rural audiences spend 43% of their “audio time” listening to AM/FM radio via over-the-air or streaming broadcasts. Compare that with urban listeners, who spend 34% of their time listening to these broadcasts. Podcasting only accounts for 6% of a rural listener’s time.
The Next Step in Truly Becoming “Omnichannel”
“Multichannel” and “omnichannel” marketing are terms thrown around a lot in our industry. Both concepts take the approach of incorporating multiple “channels” (i.e. email, social media, paid search, etc.) into an advertiser’s marketing mix in order to see the most impactful results; and with multichannel marketing, each of these channels is often treated as separate and distinct from the other.
Our vision for Screechy Cat Media is for us to be an omnichannel solution: meaning, we work with our clients to create seamless experiences across each of their marketing (and operations) channels. Often, that means working with dedicated partners—such as Rocket 103.7—to fulfill services that we don’t or simply can’t offer on our own. As with our Brevo announcement and all future partnerships, teaming up with the folks at Rocket 103.7 only helps to expand our service offering for our clients, providing additional value on top of our digital and cloud-based solutions.
Local Radio & Digital Advertising with Rocket 103.7
Here are just some of the exciting opportunities we can now offer to our clients thanks to our new partnership with Rocket 103.7:
On‑Air Ads: Sound That Sells
- 30‑second commercial spots — perfect for promos, product intros, calls‑to‑action.
- Host reads — show‑favorite hosts drop your line live, making your message feel as local as a backyard BBQ.
- Sponsorship elements — “This hour of Rocket 103.7 is powered by Your Brand.”
Digital Reach: Clicks to Conversions
- Streaming integration — Rocket 103.7 streams online and via apps; your ad will follow listeners anywhere they are listening from.
- Social spotlight — custom graphics, captions, and hashtags posted across Facebook and Instagram.
- Display ads — on‑site takeover or banner blitz, reaching loyal Rocket 103.7 visitors.
This Is Just the….Liftoff 😳
I got this far without a rocket pun, that’s a victory.
Typically I don’t write these blog posts in the first person, but our partnership with Rocket 103.7 is exciting for another reason, as radio is where I first got my start back in Chicago (I actually have a degree in Radio Broadcasting, which that and a dime won’t buy you a quarter; but, I digress). I’m getting back to my roots, and I couldn’t be more excited about the potential for our clients. I have seen first-hand how successful omnichannel marketing campaigns are for advertisers, and radio advertising, in our market, is a big piece of that.
Keep an eye on this blog and our socials for further announcements on this and other Screechy Cat Media partnerships. Have a local agency, product, or service that would benefit our nonprofit, mobile business, and chamber clientele? Drop us a line; we’re always interested in connecting!
