Happy Tenth Episode! Today on The Central Coast Marketing Minute, we define the term “conversions” in digital advertising. Conversions usually refer to a valuable end-action that occurs either on or offline; examples include capturing name and email (lead generation), signing up for a newsletter, and/or making a purchase through your website. Conversions in digital advertising are often the “goal” of the campaign.
Screechy Cat Media’s digital advertising and marketing series, The Central Coast Marketing Minute, can be found on YouTube. Subscribe to our channel for regular tips, insights, and how-to’s.