Category: Central Coast Marketing Minute

On this episode of The Central Coast Marketing Minute, our Digital Advertising 101 Month continues with display or banner advertising. Display reaches greater than 96% of the internet worldwide, with advertising options with such publishers as CNN, ESPN, portal sites such as Yahoo, and much more. Display ads can be bought on a prearranged, flat…

Welcome to the second episode of Digital Advertising 101 month! Social media advertising involves social networks such as Facebook, Instagram, LinkedIn, and TikTok. Paid Social is NOT just boosting your organic content (though that can and often is part of the strategy), as advertisers can take advantage of a wide-range of creative options, including static,…

Welcome to Digital Advertising 101 month here on the Central Coast Marketing Minute! Our episodes all month long will be dedicated to one minute overviews of 10 different digital advertising channels. For our first episode, we dive into Paid Search, the text-based digital advertising channel that is often the most cost effective at driving traffic…

What are you paying for when you start for digital advertising? I mean, literally, how are you paying, and what for?? In episode 15 of The Central Coast Marketing Minute, we discuss the two most popular pricing options for purchasing digital ads, including CPM pricing (or cost per thousand impressions) and CPC pricing (cost per…

When a client approaches us with a new initiative, how do we go about determining an appropriate media budget to recommend? See the factors we weigh when recommending media spend on episode 14 of The Central Coast Marketing Minute. Our digital marketing + advertising-themed series, The Central Coast Marketing Minute, is updated twice a week,…

Geofencing in digital advertising refers to the practice of limiting the geographic targeting of ads to a building, radius around a location, or event space, in order to serve messaging to an audience when physically located in a selected space. Learn more about this valuable advertising strategy for local businesses, nonprofits, and organizations in episode…

Learn what is remarketing and its importance in digital marketing. See how it helps connect with potential customers again.

On episode 11 of The Central Coast Marketing Minute, we talk about cookies (though not the delicious kind)…digital marketing cookies, that is. Cookies are small pieces of code that allow us as marketers and advertisers to retarget previous site visitors and track campaign performance. The Central Coast Marketing Minute is a twice-weekly informational series featuring…

Happy Tenth Episode! Today on The Central Coast Marketing Minute, we define the term “conversions” in digital advertising. Conversions usually refer to a valuable end-action that occurs either on or offline; examples include capturing name and email (lead generation), signing up for a newsletter, and/or making a purchase through your website. Conversions in digital advertising…