White Label Media Buying for Agencies
Onboard 20 years of digital advertising experience for your agency’s clients with no overhead.
Media Buying for Branding, PR, Creative, Web Design, & Other Agencies
Your client. Your brand. Our media buying expertise.
Expand your agency’s capabilities without hiring a media department.
Screechy Cat Media provides white label media buying for creative, web development, PR, social, and regional agencies that want to offer sophisticated paid media without the overhead of building the expertise, technology, and infrastructure in-house.
From Connected TV and programmatic display to paid search, paid social, digital video, audio, and digital out-of-home, we handle the media buying behind the scenes, integrating your branding into client-facing deliverables for a true white label experience.
Media Buying Provided by your agency
Your clients don’t need to know you outsourced the media buying. They just need to know the campaigns work. In 20 years, we have worked across most major b2b and b2c verticals, developing local, national, and international digital advertising campaigns. Our experience includes strategy and execution within each of the following digital advertising channels:
- Programmatic: Reach audiences across millions of websites, apps, and digital properties using sophisticated audience, contextual, geographic, and retargeting strategies.
- Connected TV: Bring your clients onto the biggest screens with targeted, measurable CTV campaigns across premium streaming inventory.
- Paid Search: Capture high-intent prospects through Google and Microsoft search campaigns built around your client’s goals, budget, and conversion strategy.
- Paid Social: Extend your agency’s creative and social strategy into performance media across platforms like Meta, LinkedIn, TikTok, and more.
- Digital Video & Audio: Put your client’s message in front of the right audience through digital video, streaming audio, and internet radio.
- Digital Out-of-Home: Take campaigns beyond the browser with digital billboards, place-based media, and geographically targeted out-of-home advertising.
We Stay Behind the Curtain. You Stay in Front of the Client.
We understand the biggest concern with outsourcing media isn’t whether someone can buy an ad: it’s who owns the relationship. Screechy Cat Media’s white label model is built around agency control—namely, yours.
Your accounts stay yours. Where possible, campaigns can be managed within your client’s existing advertising accounts, rather than forcing your agency to hand over ownership to us. You may also add us as an employee by providing us an email address on your domain.
Your client relationships remain yours. We don’t contact your client unless that’s part of the arrangement. We don’t sell our services to your client, both during the engagement and for a defined period of time after. We are happy to work under NDA and mutual non-solicitation terms so everyone understands exactly where the relationship boundaries are.
Your brand stays front and center. Reporting, communications, and deliverables can be structured around your agency’s brand and workflow.
What Does Your Client See?
Your agency, not Screechy Cat Media.
Our white label media buying model is designed to fit into the way your agency already works. Depending on your workflow, we can operate completely behind the scenes or collaborate with your team on strategy and execution. We can act as internal employees, join you on client presentations—or, you can be the face, and we’ll remain invisible. Your call.
Screechy Cat Media can provide:
- White-labeled media plans
- Campaign builds and trafficking
- Audience and targeting recommendations
- Platform management
- Optimization
- Reporting via white labeled dashboard
- Campaign strategy and recommendations
- Ongoing media consultation
From Brief to Live Campaign
- 01 — Brief: Send us the client brief, objectives, budget, target audience, creative specifications, and any existing campaign information.
- 02 — Media Plan: We’ll develop a recommended media strategy including channels, audiences, targeting, budget allocation, flight dates, and expected deliverables. Initial strategy turnaround: typically 48 hours.
- 03 — Build: Once approved, we handle the campaign setup, trafficking, targeting, tracking, and platform configuration.
- 04 — Launch, Optimize, & Report: We complete QA, confirm tracking and creative, and get the campaign live. Then we monitor performance, optimize toward your client’s objectives, and provide reporting on the cadence you’ve established with your client.
A Flexible Media Buying Model for Agencies
We don’t believe agencies should have to buy media the same way they buy software. Our pricing is structured around the scope and complexity of the media program, rather than forcing every agency into the same package.
You’ll know what we’re charging you before you sell the service to your client. We will break down media spend & management costs per engagement so you understand exactly where your clients’ spend is going.
While we would love to work with everyone, to make the partnership worthwhile for both parties, we do have a $1,500 monthly minimum on management fees.
See How We’d Handle Your Next Campaign
Send us a live client brief. We’ll send you a real media plan.
Give us an actual client brief—including the objectives, audience, budget, geography, and timeline—and we’ll develop a real media plan within 48 hours.
No sales presentation, and no obligation to say yes. Just an actual example of what your agency could put in front of your client.
Have a campaign you’re considering right now? This is the fastest way to see whether we’re a good fit.
White label faq
For a typical new campaign, our initial media strategy can generally be turned around within 48 hours of receiving a complete brief. Campaign build and launch timing depends on creative readiness, tracking requirements, platform approvals, and campaign complexity.
Screechy Cat Media’s minimum spend on digital advertising campaigns is $1,5o0 per month, although some channels (like Connected TV) do have a higher minimum threshold.
Yes, you are free to charge your clients at your discretion for Screechy Cat Media’s white label media buying services.
Screechy Cat Media will not contact your agency’s clients directly. We will not independently contact, market to, or solicit your clients. If you want us involved in a client call, we’ll participate at your direction.
Absolutely. We’re based on California’s Central Coast, but our media buying capabilities aren’t geographically limited. We work with agencies wherever their clients—and their audiences—are located.
Yes. Screechy Cat Media is happy to establish appropriate confidentiality and mutual non-solicitation terms as part of the agency relationship.
That depends on the channel and your preferred operating model. Wherever practical, we can work within accounts owned by your agency or your client. For DSP-based media, we’ll establish account and seat ownership before the campaign begins.
We’ll coordinate an orderly transition of campaign information, assets, account access, and other relevant materials based on the account structure established at the beginning of the engagement.
