320 Alisal Road Suite 100
Solvang, CA 93463
P: 805-430-9879
Social Media Advertising
Serve ads on the other 90% of the web that isn’t social media, with advanced targeting & creative capabilities.
Paid Social Media for central coast advertisers
Social networks see more unique and total visitors than any other type of website on the internet. With low inventory costs, endless data on their users, and seemingly infinite inventory, social networks also make for one of the best strategies for small business and nonprofit marketing.
Maintaining an organic presence on social media is still important; but, with an average of less than 7% of followers seeing organic posts from brands, social media advertising takes a powerful outlet and amplifies it exponentially.
What is social media Advertising?
Social Media advertising is the digital advertising strategy that allows brands to place ads on social networks like Facebook and Instagram. Ads may appear on social networks in-feed, as pre or post-roll video, in search results, and on the right hand side of the page, and can be distinguished from organic (free) posts as they will contain some type of “Ad” qualifier.
Social Media ads often resemble organic posts, and can include creative that is in image, video, or gif format (for animated ads).
Advertisers bid on social media ad space, similar to how impressions are bid upon in a programmatic ad campaign. The winning bid wins that impression, often paying just $0.01 above the second place advertiser’s bid.
Can paid social ads be targeted?
Paid Social or Social Media advertising offers some of the best targeting capabilities of any digital marketing strategy, as the social networks have a significant amount of demographic & interest data on most users. This demographic and interest data can be used to create audiences for prospecting in paid social.
Social ads can also utilize your first-party data (i.e. your email database) to match to profiles for targeting. This same data, along with that of your social following, can create lookalikes of your current customer base for prospecting purposes, by finding users unknown to your brand based on shared demographics and interests.
Geographic targeting and geofencing are both available, the latter down to the individual building in many cases.
Popular Social Media advertising strategies
| Type | Details | Marketing Goal(s) |
|---|---|---|
| Interest Targeting | Reach audiences based on topics engaged with & followed | Brand Awareness, Traffic |
| Lookalike Targeting | Use first-party data to find similar audiences | Brand Awareness, Traffic |
| Retargeting | Re-engage with previous site visitors and cart abandoners | Conversion |
| Geofencing | Show ads based on device geo-location | Traffic, Conversion |
What Can I Do with Paid Social media?
- Find new customers via interest targeting & lookalikes
- Target intent and geographically-based audiences
- Retargeting previous site visitors, cart abandoners, and your email database
- Give a second life to your organic social content
- Geofencing down to specific landmarks
Paid social Media FAQ
Screechy Cat Media’s minimum budget for programmatic advertising is $1,000 per month.
Screechy Cat Media works with Meta (Facebook, Instagram, Threads), TikTok, LinkedIn, and X to run social media advertising.
Screechy Cat Media can build static, image-based ads and Reels for use in social media ad campaigns. For animated and other video ads, we can recommend a partner for creative development.
Yes, your first-party data can be used in programmatic advertising to create remarketing lists by matching emails to anonymized third-party profiles.
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320 Alisal Road Suite 100
Solvang, CA 93463
P: 805-430-9879