320 Alisal Road Suite 100
Solvang, CA 93463
P: 805-430-9879
Marketing + Advertising services
If “marketing” feels like a giant drawer of random tools, you’re not alone. Our job is to organize the drawer—and then build the system based on your specific needs and desired outcomes.
Central Coast Digital Marketing & Digital Advertising
All advertising is marketing, but not all marketing is advertising. Digital Marketing includes such tactics as email, search engine optimization (SEO), organic social media, and optimization for AI search. Digital Advertising includes paid search (SEM), display or banner advertising, paid social, and ConnectedTV, or advertising on streaming networks and internet-connected devices.
Digital Advertising always requires a budget, or media spend, to be allocated to the platforms running your ads (i.e. Google or Meta). It can be one of the quickest tactics for driving awareness, website traffic, and on or offsite conversions, such as sales—but, is only effective for as long as ads are active.
Digital Marketing, on the other hand, typically requires more time in which to begin to see results, but is considered a long-term strategy for small businesses, solopreneurs, & nonprofits. Marketing tactics themselves do not require ad spend, but often require the use of platforms, such as CRMs, that themselves incur ongoing costs.
Where Screechy Cat Media Can Help
Whether it is strategic digital marketing planning, white-labeled services, or developing a new or optimizing an existing digital advertising campaign, Screechy Cat Media is your Central Coast agency for customized digital marketing + advertising services for small businesses, solopreneurs, and nonprofits,
Digital Marketing
Digital marketing gives small businesses and nonprofits in the Central Coast a way to compete, get discovered, & build relationships with customers without massive budget. Marketing is measurable, enabling brands to see what is working, and what’s not. Our digital marketing services include:
- Email Marketing
- Marketing Automation
- Social Media
- Search Engine Optimization (SEO)
- AIO/GEO
- Content Development
Digital Advertising
Digital advertising helps small businesses and nonprofits put their message directly in front of audiences that are most likely to become customers or donors. Like digital marketing, digital advertising is highly attributable and measurable in a way traditional advertising cannot be. Digital advertising services include:
- Paid Search (SEM)
- Paid Social Media
- Programmatic Display, Audio, Video
- Connected TV
- Retargeting
- Digital Out-of-Home
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320 Alisal Road Suite 100
Solvang, CA 93463
P: 805-430-9879