Social Media Marketing

social Media Management for the central coast

Social Media is home to some of the most popular content online, bringing more unique eyeballs than virtually every other form of marketing + advertising. But for small businesses and nonprofits here in the Central Coast, social media is often an afterthought—when it should be one of the key pillars in any digital marketing strategy.

Screechy Cat Media works with small businesses and nonprofits to develop overarching social media content themes, to create and maintain social content calendars, and to develop & post updates to their active social networks as part of our social media marketing engagements.

What is considered social media marketing?

When Screechy Cat Media recommends a social media marketing strategy to clients, we typically include the following in our engagement scopes:

• Developing 4-5 content pillars
• Creating and maintaining an ongoing content calendar
• Posting to clients’ active social media profiles

Content pillars are themes unique to each business or nonprofit that ladder up to the mission statement and goals of the organization. These pillars provide us the ability to plan content around essential themes throughout the calendar year, ensuring we are creating posts around each one.

Once content pillars are defined, Screechy Cat Media will work with you to create a content calendar for planning social media posts. We will also write each post on your behalf, source images or videos, and post updates directly to the social networks.

Why social media marketing?

To say that social media is a critical marketing channel for small businesses and nonprofits would be an understatement: in fact, paired with paid advertising via a social media advertising strategy, social media might be the most important channel there is.

Data trending supports this. According to the Pew Research Center, 52% of US adults use Facebook on a daily basis, 48% are on YouTube just as often, and 71% use the former platform at least occasionally. 76% of people in 2025 said that social media influenced a purchase in the previous six months, with 90% of Gen Z and 84% of Millennials confirming that social was an influencing factor.

Social Media may be even more important for nonprofits: in an M + R Benchmarks study of 215 not-for-profit organizations in 2025, nearly 100% had a presence on Meta, 74% on YouTube, and another 43% on TikTok. 58% of those nonprofits surveyed has worked with influencers, with a majority of that content focused on fundraising.

Social Media Marketing has a lower barrier-to-entry than, say, email marketing or marketing automation, as the social networks themselves are free and do not require any platform subscriptions. This makes it particularly appealing for small businesses and nonprofits here in the Central Coast, as, compared to other marketing strategies, social media is rather budget-friendly.