Category: Central Coast Marketing Minute
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“Examples of Digital Marketing” ep.9
On episode 9 of The Central Coast Marketing Minute, we share some examples of digital marketing. As you’ll recall from episode 7, marketing tactics typically do not include a budget for ad spend, but do require time and resources in order to successfully execute. Some examples of digital marketing tactics include SEO (search engine optimization),…
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“What Makes Advertising ‘Digital’?” ep.8
On episode 8 of The Central Coast Marketing Minute, we talk about the differences between traditional and digital advertising. Once only referring to online forms of advertising, digital advertising can include such tactics as internet radio, ConnectedTV, and even digital billboards. Screechy Cat Media’s twice-weekly informational digital marketing and advertising series, The Central Coast Marketing…
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“Marketing vs Advertising: What’s the Difference?” ep.7
On episode 7 of The Central Coast Marketing Minute, we discuss the differences between marketing and advertising. Remember, while all advertising is marketing, not all marketing is advertising. An easy reminder when it comes to digital tactics is that marketing typically requires time, while advertising requires both time and a media budget. Screechy Cat Media’s…
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“All About Screechy Cat Media” ep.6
On episode 6 of The Central Coast Marketing Minute, we reintroduce ourselves. Hi, we’re Screechy Cat Media, a Lompoc-based digital advertising and marketing agency serving California’s Central Coast. Screechy Cat Media’s informational digital marketing and advertising series, The Central Coast Marketing Minute, can be found on YouTube. Subscribe to our channel for new content twice…
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