On this episode of The Central Coast Marketing Minute, our Digital Advertising 101 Month continues with display or banner advertising. Display reaches greater than 96% of the internet worldwide, with advertising options with such publishers as CNN, ESPN, portal sites such as Yahoo, and much more. Display ads can be bought on a prearranged, flat pricing structure, or purchased programmatically through a DSP. These ads can be static, animated, or in-banner video.
Our Display 101 episode is now live! Check out new episodes of The Central Coast Marketing Minute as they drop, and make sure to subscribe to The Central Coast Marketing Minute over on YouTube!