Geofencing in digital advertising refers to the practice of limiting the geographic targeting of ads to a building, radius around a location, or event space, in order to serve messaging to an audience when physically located in a selected space. Learn more about this valuable advertising strategy for local businesses, nonprofits, and organizations in episode 13 👻 of The Central Coast Marketing Minute.
Our informational digital marketing + advertising series, The Central Coast Marketing Minute, is updated twice a week, except when we want to post more than that. Subscribe to our YouTube channel for updates!