What are you paying for when you start for digital advertising? I mean, literally, how are you paying, and what for?? In episode 15 of The Central Coast Marketing Minute, we discuss the two most popular pricing options for purchasing digital ads, including CPM pricing (or cost per thousand impressions) and CPC pricing (cost per click). The Central Coast Marketing Minute is a free twice-weekly YouTube series for small businesses, solopreneurs, and nonprofits here in California’s Central Coast. Subscribe for updates as they are published!
May 2025 will be digital advertising 101 month. All episodes during May will focus on a different discipline within digital advertising. Check out our episodes as they are uploaded, all through the month of May on The Central Coast Marketing Minute!