On episode 11 of The Central Coast Marketing Minute, we talk about cookies (though not the delicious kind)...digital marketing cookies, that is. Cookies are small pieces of code that allow us as marketers and advertisers to retarget previous site visitors and track campaign performance.
The Central Coast Marketing Minute is a twice-weekly informational series featuring…
Happy Tenth Episode! Today on The Central Coast Marketing Minute, we define the term "conversions" in digital advertising. Conversions usually refer to a valuable end-action that occurs either on or offline; examples include capturing name and email (lead generation), signing up for a newsletter, and/or making a purchase through your website. Conversions in digital advertising…