The Central Coast Marketing Minute
Back in 2024, Screechy Cat Media launched an informational series on YouTube called The Central Coast Marketing Minute, aimed at bringing digital advertising and marketing tips, insights, and how-to’s to small business owners, solopreneurs, and nonprofits in The 805.
Below is our archive of episodes of The Central Coast Marketing Minute.
Welcome to Digital Advertising 101 month here on the Central Coast Marketing Minute! Our episodes all month long will be dedicated to one minute overviews of 10 different digital advertising…
What are you paying for when you start for digital advertising? I mean, literally, how are you paying, and what for?? In episode 15 of The Central Coast Marketing Minute,…
When a client approaches us with a new initiative, how do we go about determining an appropriate media budget to recommend? See the factors we weigh when recommending media spend…
Geofencing in digital advertising refers to the practice of limiting the geographic targeting of ads to a building, radius around a location, or event space, in order to serve messaging…
Learn what is remarketing and its importance in digital marketing. See how it helps connect with potential customers again.
On episode 11 of The Central Coast Marketing Minute, we talk about cookies (though not the delicious kind)…digital marketing cookies, that is. Cookies are small pieces of code that allow…
Happy Tenth Episode! Today on The Central Coast Marketing Minute, we define the term “conversions” in digital advertising. Conversions usually refer to a valuable end-action that occurs either on or…
On episode 9 of The Central Coast Marketing Minute, we share some examples of digital marketing. As you’ll recall from episode 7, marketing tactics typically do not include a budget…
On episode 8 of The Central Coast Marketing Minute, we talk about the differences between traditional and digital advertising. Once only referring to online forms of advertising, digital advertising can…
On episode 7 of The Central Coast Marketing Minute, we discuss the differences between marketing and advertising. Remember, while all advertising is marketing, not all marketing is advertising. An easy…
On episode 6 of The Central Coast Marketing Minute, we reintroduce ourselves. Hi, we’re Screechy Cat Media, a Lompoc-based digital advertising and marketing agency serving California’s Central Coast.
Screechy Cat…
On episode 5 of The Central Coast Marketing Minute, we dive into Meta’s lead ads, an in-platform lead collection tool offered to advertisers to cut down on the friction that…
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