Screechy Cat Media’s Latest Blog Posts
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Social Media As a Customer Service Channel
It’s 2025, and social media is (for better or worse) a staple in just about everyone’s lives. Social has long been more than just a place for brand…
4 min read
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Programmatic Media Buying: The 5Ws
Understand the benefits of programmatic media buying. Discover how algorithms revolutionize digital ad purchasing today.
4 min read
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Building a Lookalike Audience for Your Digital Advertising
Maximize your ad campaigns with lookalike audience strategies, finding new users who share similar traits with your existing customers.
4 min read
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Using Negative Keywords to Improve Your Paid Search Results
Learn how using negative keywords can reduce wasted ad spend and increase the effectiveness of your digital advertising campaigns.
4 min read
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Tracking Offline Store Visits from Your Digital Ads
One of the features of digital advertising that separates it from traditional ad channels is the level of detail in which we are able to track results. Analytics…
4 min read
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Building an Effective Media Plan (Infographic)
A media plan serves as a fundamental framework for advertising campaigns, guiding budget allocation and strategy to achieve organizational goals. Key steps include defining campaign objectives, setting budgets…
4 min read
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