Screechy Cat Media’s Latest Blog Posts
-
Tracking Offline Store Visits from Your Digital Ads
One of the features of digital advertising that separates it from traditional ad channels is the level of detail in which we are able to track results. Analytics…
4 min read
-
Building an Effective Media Plan (Infographic)
A media plan serves as a fundamental framework for advertising campaigns, guiding budget allocation and strategy to achieve organizational goals. Key steps include defining campaign objectives, setting budgets…
4 min read
-
Why Retargeting is Important for Small Businesses and Nonprofits
Retargeting is a crucial digital advertising strategy for small businesses and nonprofits, aimed at re-engaging potential customers and donors who have shown interest. It keeps brands visible, increases…
4 min read
-
SEO vs. Paid Search (And Why You Need Both)
Last week on our Instagram series “Digital Advertising FAQs”, we discussed the question of SEO vs paid search for small businesses and nonprofits. When it comes to growing…
4 min read
-
Boost Your Email and Remarketing in One Shot with a Lead Gen Campaign
Learn how a lead gen campaign can help you acquire valuable customer data for your digital advertising and sales efforts.
4 min read
-
Digital Advertising Trends 2025: Our Predictions
What digital advertising trends will we see emerge in 2025? See what you should be on the lookout for in the New Year.
4 min read
(C)2024 Three Js and a K, Limited DBA Screechy Cat Media, a Central Coast digital advertising agency