Digital Marketing + Advertising Blog
Screechy Cat Media’s Latest Blog Posts
Discover effective Meta ads tips that can boost your campaign performance on Facebook and Instagram today.
Most of the digital advertising campaigns we manage include some sort of geotargeting aspect—meaning, we are limiting the geographic area in which our ads can serve. For many campaigns, this…
It’s 2025, and social media is (for better or worse) a staple in just about everyone’s lives. Social has long been more than just a place for brand awareness and…
Understand the benefits of programmatic media buying. Discover how algorithms revolutionize digital ad purchasing today.
Maximize your ad campaigns with lookalike audience strategies, finding new users who share similar traits with your existing customers.
Learn how using negative keywords can reduce wasted ad spend and increase the effectiveness of your digital advertising campaigns.
One of the features of digital advertising that separates it from traditional ad channels is the level of detail in which we are able to track results. Analytics and reporting…
A media plan serves as a fundamental framework for advertising campaigns, guiding budget allocation and strategy to achieve organizational goals. Key steps include defining campaign objectives, setting budgets aligned with…
Retargeting is a crucial digital advertising strategy for small businesses and nonprofits, aimed at re-engaging potential customers and donors who have shown interest. It keeps brands visible, increases conversion rates,…
Last week on our Instagram series “Digital Advertising FAQs”, we discussed the question of SEO vs paid search for small businesses and nonprofits. When it comes to growing online visibility,…
Learn how a lead gen campaign can help you acquire valuable customer data for your digital advertising and sales efforts.
What digital advertising trends will we see emerge in 2025? See what you should be on the lookout for in the New Year.
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