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Category: Paid Social

Using Paid Social Ads to Promote Events and Fill Bookings

In the hierarchy of performance marketing, social media advertising ranks near the top. Social networks—particularly Meta and TikTok—tend to have a high volume of inventory, providing advertisers with lower CPMs and, often, better performance metrics than other digital advertising channels. For event marketers, the combination of audience and geographic targeting & organic features such as…
Why Combining Organic and Paid Social is Critical for Brand Success

If you’ve been managing a brand’s social presence for any length of time, you’ve probably noticed a sobering trend: your posts just don’t reach as many people as they used to. Even when you publish engaging, relevant content, the numbers can feel underwhelming. This isn’t your imagination—organic reach across social platforms has been declining for…
Three Meta Ads Tips to Improve Your Performance Immediately

Discover effective Meta ads tips that can boost your campaign performance on Facebook and Instagram today.
TikTok Being Banned Is a Reminder to Diversify Your Social Media

While TikTok being banned in the US is still undecided, the need to diversify your small business or nonprofit’s social media isn‘t.
Connect with Customers Instantly with Call-Only Ad Campaigns

Learn about the power of call-only ad campaigns in driving phone call conversions and simplifying the customer journey.
Why Now is the Best Time to Try Advertising on Reddit

Harness the power of digital advertising on Reddit. Discover how you can reach engaged audiences in niche subreddits for effective targeting.
Meta Lead Ads 101

Maximize your lead gen campaigns with Meta Lead Ads. Overcome high drop-off rates & achieve higher conversion rates for your media campaigns.
3 Reasons Your Small Business Should Try Meta Advertising

Unlock the power of Meta advertising for small businesses. Leverage the vast reach and precise targeting capabilities to drive growth.