Screechy Cat Media, Author at Screechy Cat Media

Social Media As a Customer Service Channel

Digital Media Strategy, Small Business MarketingMarch 27, 202510Views 0Likes 0Comments

It's 2025, and social media is (for better or worse) a staple in just about everyone's lives. Social has long been more than just a place for brand awareness and engagement—in the past five years or so, it has become a primary customer service channel for companies large and small. Customers are turning to platforms…

Programmatic Media Buying: The 5Ws

Digital Marketing Technology, Digital Media StrategyMarch 20, 202516Views 0Likes 0Comments

Understand the benefits of programmatic media buying. Discover how algorithms revolutionize digital ad purchasing today.

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Building a Lookalike Audience for Your Digital Advertising

Digital Media StrategyMarch 10, 202530Views 0Likes 0Comments

Maximize your ad campaigns with lookalike audience strategies, finding new users who share similar traits with your existing customers.

Using Negative Keywords to Improve Your Paid Search Results

Paid SearchMarch 1, 202534Views 0Likes 0Comments

Learn how using negative keywords can reduce wasted ad spend and increase the effectiveness of your digital advertising campaigns.

Tracking Offline Store Visits from Your Digital Ads

Digital Marketing Technology, Digital Media StrategyFebruary 19, 202577Views 0Likes 0Comments

One of the features of digital advertising that separates it from traditional ad channels is the level of detail in which we are able to track results. Analytics and reporting on digital forms of advertising (paid search, social, banners, etc.) can be very granular (thanks to our frenemy the cookie), informing media buyers’ optimization decisions…

Building an Effective Media Plan (Infographic)

Digital Media StrategyFebruary 11, 202590Views 0Likes 0Comments

A media plan serves as a fundamental framework for advertising campaigns, guiding budget allocation and strategy to achieve organizational goals. Key steps include defining campaign objectives, setting budgets aligned with sales cycles, researching the target audience, and selecting appropriate distribution channels. A well-structured plan is vital for campaign success.

Why Retargeting is Important for Small Businesses and Nonprofits

Digital Media StrategyFebruary 5, 202599Views 0Likes 0Comments

Retargeting is a crucial digital advertising strategy for small businesses and nonprofits, aimed at re-engaging potential customers and donors who have shown interest. It keeps brands visible, increases conversion rates, maximizes marketing ROI, and builds customer trust. By using personalized content across multiple platforms, retargeting encourages repeat engagement and effective brand recall.

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SEO vs. Paid Search (And Why You Need Both)

Digital Media Strategy, Paid SocialJanuary 22, 2025189Views 0Likes 0Comments

Last week on our Instagram series "Digital Advertising FAQs", we discussed the question of SEO vs paid search for small businesses and nonprofits. When it comes to growing online visibility, small businesses and nonprofits often find themselves grappling with a common dilemma: which is more critical, SEO or paid search, and which should they be…