Screechy Cat Media, Author at Screechy Cat Media

Four Ways for Your Nonprofit to Prepare for Giving Tuesday 2025

Digital Media StrategyOctober 20, 2025427Views 0Likes 0Comments

November and December have historically been big months for retail, with nearly 20% of annual revenue occurring in just eight weeks. The holiday season represents a crucial time for nonprofits as well: Giving Tuesday, which falls on the first Tuesday following Thanksgiving here in the States, raised an estimated $3.6B in 2024, and has helped…

Why Combining Organic and Paid Social is Critical for Brand Success

Paid SocialSeptember 3, 2025750Views 0Likes 0Comments

If you’ve been managing a brand’s social presence for any length of time, you’ve probably noticed a sobering trend: your posts just don’t reach as many people as they used to. Even when you publish engaging, relevant content, the numbers can feel underwhelming. This isn’t your imagination—organic reach across social platforms has been declining for…

Extend the Life of Your Best Creative with New Social Display Ads

Digital Marketing Technology, Digital Media StrategyAugust 11, 2025787Views 0Likes 0Comments

Learn how social display ads can enhance your marketing strategy and reduce the need for frequent creative development.

“Google Grants Signup” ep.19

Central Coast Marketing MinuteMay 22, 2025525Views 0Likes 0Comments

On this episode of The Central Coast Marketing Minute, we break our own format and go over 4 minutes as we show nonprofits how to claim their $120,000/year in FREE advertising via the Google Ad Grant program. See how your 501c3 nonprofit can sign up for Google Grants in just a few minutes, today! Check…

“Display Advertising 101” ep.18

Central Coast Marketing MinuteMay 13, 2025434Views 0Likes 0Comments

On this episode of The Central Coast Marketing Minute, our Digital Advertising 101 Month continues with display or banner advertising. Display reaches greater than 96% of the internet worldwide, with advertising options with such publishers as CNN, ESPN, portal sites such as Yahoo, and much more. Display ads can be bought on a prearranged, flat…

“Social Media Advertising 101” ep.17

Central Coast Marketing MinuteMay 10, 2025470Views 0Likes 0Comments

Welcome to the second episode of Digital Advertising 101 month! Social media advertising involves social networks such as Facebook, Instagram, LinkedIn, and TikTok. Paid Social is NOT just boosting your organic content (though that can and often is part of the strategy), as advertisers can take advantage of a wide-range of creative options, including static,…

“Paid Search 101” ep.16

Central Coast Marketing MinuteMay 7, 2025432Views 0Likes 0Comments

Welcome to Digital Advertising 101 month here on the Central Coast Marketing Minute! Our episodes all month long will be dedicated to one minute overviews of 10 different digital advertising channels. For our first episode, we dive into Paid Search, the text-based digital advertising channel that is often the most cost effective at driving traffic…

“How Pricing in Digital Advertising Works” ep.15

Central Coast Marketing MinuteMay 6, 2025415Views 0Likes 0Comments

What are you paying for when you start for digital advertising? I mean, literally, how are you paying, and what for?? In episode 15 of The Central Coast Marketing Minute, we discuss the two most popular pricing options for purchasing digital ads, including CPM pricing (or cost per thousand impressions) and CPC pricing (cost per…

“Determining the Appropriate Media Budget” ep.14

Central Coast Marketing MinuteApril 23, 2025462Views 0Likes 0Comments

When a client approaches us with a new initiative, how do we go about determining an appropriate media budget to recommend? See the factors we weigh when recommending media spend on episode 14 of The Central Coast Marketing Minute. Our digital marketing + advertising-themed series, The Central Coast Marketing Minute, is updated twice a week,…

“Geofencing in Digital Advertising” ep.13

Central Coast Marketing MinuteApril 19, 2025511Views 0Likes 0Comments

Geofencing in digital advertising refers to the practice of limiting the geographic targeting of ads to a building, radius around a location, or event space, in order to serve messaging to an audience when physically located in a selected space. Learn more about this valuable advertising strategy for local businesses, nonprofits, and organizations in episode…