Geofencing in digital advertising refers to the practice of limiting the geographic targeting of ads to a building, radius around a location, or event space, in order to serve messaging to an audience when physically located in a selected space. Learn more about this valuable advertising strategy for local businesses, nonprofits, and organizations in episode…
Screechy Cat Media
Learn what is remarketing and its importance in digital marketing. See how it helps connect with potential customers again.
Discover effective Meta ads tips that can boost your campaign performance on Facebook and Instagram today.
On episode 11 of The Central Coast Marketing Minute, we talk about cookies (though not the delicious kind)...digital marketing cookies, that is. Cookies are small pieces of code that allow us as marketers and advertisers to retarget previous site visitors and track campaign performance.
The Central Coast Marketing Minute is a twice-weekly informational series featuring…
Happy Tenth Episode! Today on The Central Coast Marketing Minute, we define the term "conversions" in digital advertising. Conversions usually refer to a valuable end-action that occurs either on or offline; examples include capturing name and email (lead generation), signing up for a newsletter, and/or making a purchase through your website. Conversions in digital advertising…
On episode 9 of The Central Coast Marketing Minute, we share some examples of digital marketing. As you'll recall from episode 7, marketing tactics typically do not include a budget for ad spend, but do require time and resources in order to successfully execute. Some examples of digital marketing tactics include SEO (search engine optimization),…
Most of the digital advertising campaigns we manage include some sort of geotargeting aspect—meaning, we are limiting the geographic area in which our ads can serve. For many campaigns, this geotargeting includes the city or cities where they do business; with larger, national businesses, this geotargeting might extend across the US or into Canada or…
On episode 8 of The Central Coast Marketing Minute, we talk about the differences between traditional and digital advertising. Once only referring to online forms of advertising, digital advertising can include such tactics as internet radio, ConnectedTV, and even digital billboards.
Screechy Cat Media's twice-weekly informational digital marketing and advertising series, The Central Coast…
It's 2025, and social media is (for better or worse) a staple in just about everyone's lives. Social has long been more than just a place for brand awareness and engagement—in the past five years or so, it has become a primary customer service channel for companies large and small. Customers are turning to platforms…
On episode 7 of The Central Coast Marketing Minute, we discuss the differences between marketing and advertising. Remember, while all advertising is marketing, not all marketing is advertising. An easy reminder when it comes to digital tactics is that marketing typically requires time, while advertising requires both time and a media budget.
Screechy Cat Media's…