Author page: Screechy Cat Media

A media plan serves as a fundamental framework for advertising campaigns, guiding budget allocation and strategy to achieve organizational goals. Key steps include defining campaign objectives, setting budgets aligned with sales cycles, researching the target audience, and selecting appropriate distribution channels. A well-structured plan is vital for campaign success.

Retargeting is a crucial digital advertising strategy for small businesses and nonprofits, aimed at re-engaging potential customers and donors who have shown interest. It keeps brands visible, increases conversion rates, maximizes marketing ROI, and builds customer trust. By using personalized content across multiple platforms, retargeting encourages repeat engagement and effective brand recall.

Learn how a lead gen campaign can help you acquire valuable customer data for your digital advertising and sales efforts.