Welcome to Digital Advertising 101 month here on the Central Coast Marketing Minute! Our episodes all month long will be dedicated to one minute overviews of 10 different digital advertising channels. For our first episode, we dive into Paid Search, the text-based digital advertising channel that is often the most cost effective at driving traffic…
Screechy Cat Media
What are you paying for when you start for digital advertising? I mean, literally, how are you paying, and what for?? In episode 15 of The Central Coast Marketing Minute, we discuss the two most popular pricing options for purchasing digital ads, including CPM pricing (or cost per thousand impressions) and CPC pricing (cost per…
When a client approaches us with a new initiative, how do we go about determining an appropriate media budget to recommend? See the factors we weigh when recommending media spend on episode 14 of The Central Coast Marketing Minute.
Our digital marketing + advertising-themed series, The Central Coast Marketing Minute, is updated twice a week,…
Geofencing in digital advertising refers to the practice of limiting the geographic targeting of ads to a building, radius around a location, or event space, in order to serve messaging to an audience when physically located in a selected space. Learn more about this valuable advertising strategy for local businesses, nonprofits, and organizations in episode…
Learn what is remarketing and its importance in digital marketing. See how it helps connect with potential customers again.
Discover effective Meta ads tips that can boost your campaign performance on Facebook and Instagram today.
On episode 11 of The Central Coast Marketing Minute, we talk about cookies (though not the delicious kind)...digital marketing cookies, that is. Cookies are small pieces of code that allow us as marketers and advertisers to retarget previous site visitors and track campaign performance.
The Central Coast Marketing Minute is a twice-weekly informational series featuring…
Happy Tenth Episode! Today on The Central Coast Marketing Minute, we define the term "conversions" in digital advertising. Conversions usually refer to a valuable end-action that occurs either on or offline; examples include capturing name and email (lead generation), signing up for a newsletter, and/or making a purchase through your website. Conversions in digital advertising…
On episode 9 of The Central Coast Marketing Minute, we share some examples of digital marketing. As you'll recall from episode 7, marketing tactics typically do not include a budget for ad spend, but do require time and resources in order to successfully execute. Some examples of digital marketing tactics include SEO (search engine optimization),…
Most of the digital advertising campaigns we manage include some sort of geotargeting aspect—meaning, we are limiting the geographic area in which our ads can serve. For many campaigns, this geotargeting includes the city or cities where they do business; with larger, national businesses, this geotargeting might extend across the US or into Canada or…