On episode 8 of The Central Coast Marketing Minute, we talk about the differences between traditional and digital advertising. Once only referring to online forms of advertising, digital advertising can include such tactics as internet radio, ConnectedTV, and even digital billboards.
Screechy Cat Media's twice-weekly informational digital marketing and advertising series, The Central Coast…
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It's 2025, and social media is (for better or worse) a staple in just about everyone's lives. Social has long been more than just a place for brand awareness and engagement—in the past five years or so, it has become a primary customer service channel for companies large and small. Customers are turning to platforms…
On episode 7 of The Central Coast Marketing Minute, we discuss the differences between marketing and advertising. Remember, while all advertising is marketing, not all marketing is advertising. An easy reminder when it comes to digital tactics is that marketing typically requires time, while advertising requires both time and a media budget.
Screechy Cat Media's…
Understand the benefits of programmatic media buying. Discover how algorithms revolutionize digital ad purchasing today.
On episode 6 of The Central Coast Marketing Minute, we reintroduce ourselves. Hi, we're Screechy Cat Media, a Lompoc-based digital advertising and marketing agency serving California's Central Coast.
Screechy Cat Media's informational digital marketing and advertising series, The Central Coast Marketing Minute, can be found on YouTube. Subscribe to our channel for new content twice…
Maximize your ad campaigns with lookalike audience strategies, finding new users who share similar traits with your existing customers.
Learn how using negative keywords can reduce wasted ad spend and increase the effectiveness of your digital advertising campaigns.
One of the features of digital advertising that separates it from traditional ad channels is the level of detail in which we are able to track results. Analytics and reporting on digital forms of advertising (paid search, social, banners, etc.) can be very granular (thanks to our frenemy the cookie), informing media buyers’ optimization decisions…
A media plan serves as a fundamental framework for advertising campaigns, guiding budget allocation and strategy to achieve organizational goals. Key steps include defining campaign objectives, setting budgets aligned with sales cycles, researching the target audience, and selecting appropriate distribution channels. A well-structured plan is vital for campaign success.
Retargeting is a crucial digital advertising strategy for small businesses and nonprofits, aimed at re-engaging potential customers and donors who have shown interest. It keeps brands visible, increases conversion rates, maximizes marketing ROI, and builds customer trust. By using personalized content across multiple platforms, retargeting encourages repeat engagement and effective brand recall.