Understand the benefits of programmatic media buying. Discover how algorithms revolutionize digital ad purchasing today.
Screechy Cat Media
On episode 6 of The Central Coast Marketing Minute, we reintroduce ourselves. Hi, we're Screechy Cat Media, a Lompoc-based digital advertising and marketing agency serving California's Central Coast.
Screechy Cat Media's informational digital marketing and advertising series, The Central Coast Marketing Minute, can be found on YouTube. Subscribe to our channel for new content twice…
Maximize your ad campaigns with lookalike audience strategies, finding new users who share similar traits with your existing customers.
Learn how using negative keywords can reduce wasted ad spend and increase the effectiveness of your digital advertising campaigns.
One of the features of digital advertising that separates it from traditional ad channels is the level of detail in which we are able to track results. Analytics and reporting on digital forms of advertising (paid search, social, banners, etc.) can be very granular (thanks to our frenemy the cookie), informing media buyers’ optimization decisions…
A media plan serves as a fundamental framework for advertising campaigns, guiding budget allocation and strategy to achieve organizational goals. Key steps include defining campaign objectives, setting budgets aligned with sales cycles, researching the target audience, and selecting appropriate distribution channels. A well-structured plan is vital for campaign success.
Retargeting is a crucial digital advertising strategy for small businesses and nonprofits, aimed at re-engaging potential customers and donors who have shown interest. It keeps brands visible, increases conversion rates, maximizes marketing ROI, and builds customer trust. By using personalized content across multiple platforms, retargeting encourages repeat engagement and effective brand recall.
Last week on our Instagram series "Digital Advertising FAQs", we discussed the question of SEO vs paid search for small businesses and nonprofits. When it comes to growing online visibility, small businesses and nonprofits often find themselves grappling with a common dilemma: which is more critical, SEO or paid search, and which should they be…
Learn how a lead gen campaign can help you acquire valuable customer data for your digital advertising and sales efforts.
What digital advertising trends will we see emerge in 2025? See what you should be on the lookout for in the New Year.