Screechy Cat Media, Author at Screechy Cat Media

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SEO vs. Paid Search (And Why You Need Both)

Digital Media Strategy, Paid SearchJanuary 22, 2025281Views 0Likes 0Comments

Last week on our Instagram series "Digital Advertising FAQs", we discussed the question of SEO vs paid search for small businesses and nonprofits. When it comes to growing online visibility, small businesses and nonprofits often find themselves grappling with a common dilemma: which is more critical, SEO or paid search, and which should they be…

Boost Your Email and Remarketing in One Shot with a Lead Gen Campaign

Digital Media StrategyJanuary 16, 2025252Views 0Likes 0Comments

Learn how a lead gen campaign can help you acquire valuable customer data for your digital advertising and sales efforts.

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Digital Advertising Trends 2025: Our Predictions

Digital Marketing Technology, Digital Media StrategyDecember 17, 2024388Views 0Likes 0Comments

What digital advertising trends will we see emerge in 2025? See what you should be on the lookout for in the New Year.

3 No-Cost Holiday Marketing Ideas for Small Businesses

Small Business MarketingNovember 26, 2024469Views 0Likes 0Comments

Discover effective holiday marketing ideas for small businesses that won’t drain your budget. Get a competitive edge this holiday season.

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3 Recommended Digital Ad Tactics for Nonprofits (That Aren’t Google)

Digital Media StrategyNovember 11, 2024567Views 0Likes 0Comments

Nonprofit advertising tends to share qualities of both b2b and b2c marketing strategies, with fundraising, event promotion, sponsorships, and a range of other objectives in competition for the same audience segment. It’s often crucial, then, to find a way to diversify digital ad tactics for nonprofits in order to find creative ways to meet all…

Connect with Customers Instantly with Call-Only Ad Campaigns

Digital Media Strategy, Paid Search, Paid Social, Small Business MarketingOctober 25, 2024620Views 0Likes 0Comments

Learn about the power of call-only ad campaigns in driving phone call conversions and simplifying the customer journey.

Why Now is the Best Time to Try Advertising on Reddit

Digital Media Strategy, Paid SocialOctober 14, 2024632Views 0Likes 0Comments

Harness the power of digital advertising on Reddit. Discover how you can reach engaged audiences in niche subreddits for effective targeting.

Maximize Your Ad Potential with Google Performance Max

Digital Media Strategy, Paid SearchOctober 10, 2024633Views 0Likes 0Comments

As we have covered previously, Google’s paid search advertising can often be one of the most cost effective tactics on an advertiser’s media plan. However, keyword-based advertising isn’t the only digital format that Google offers—between their display ad network, YouTube, Gmail, and Maps, Google is more than just a platform for search ads. But what…

ep.5: “Meta’s Lead Ads”

Central Coast Marketing MinuteOctober 9, 202435Views 0Likes 0Comments

On episode 5 of The Central Coast Marketing Minute, we dive into Meta's lead ads, an in-platform lead collection tool offered to advertisers to cut down on the friction that comes with onsite lead generation. Screechy Cat Media's twice-weekly informational digital marketing and advertising series, The Central Coast Marketing Minute, can be found on YouTube.…

Meta Lead Ads 101

Digital Media Strategy, Paid SocialOctober 3, 2024794Views 0Likes 0Comments

Maximize your lead gen campaigns with Meta Lead Ads. Overcome high drop-off rates & achieve higher conversion rates for your media campaigns.