Tag: Nonprofits

November and December have historically been big months for retail, with nearly 20% of annual revenue occurring in just eight weeks. The holiday season represents a crucial time for nonprofits as well: Giving Tuesday, which falls on the first Tuesday following Thanksgiving here in the States, raised an estimated $3.6B in 2024, and has helped…

Nonprofit advertising tends to share qualities of both b2b and b2c marketing strategies, with fundraising, event promotion, sponsorships, and a range of other objectives in competition for the same audience segment. It’s often crucial, then, to find a way to diversify digital ad tactics for nonprofits in order to find creative ways to meet all…