With less funds available from the federal government, nonprofits have been forced to find alternative sources of revenue, such as soliciting donations and hosting more events. As a result, strategies like incorporating digital advertising for nonprofits have become the new table stakes. Nonprofit spend on online ads grew nearly 20% in 2025, with revenue from…
Struggling to get your business or nonprofit to show up on Google Maps? In local search? Not having a Google Business Profile set up could be hindering your visibility on Maps, search, and on third-party sites that use Google data to backfill information about your business. Fortunately, the process to claim your Google Business Profile…
November and December have historically been big months for retail, with nearly 20% of annual revenue occurring in just eight weeks. The holiday season represents a crucial time for nonprofits as well: Giving Tuesday, which falls on the first Tuesday following Thanksgiving here in the States, raised an estimated $3.6B in 2024, and has helped…
On this episode of The Central Coast Marketing Minute, we break our own format and go over 4 minutes as we show nonprofits how to claim their $120,000/year in FREE advertising via the Google Ad Grant program. See how your 501c3 nonprofit can sign up for Google Grants in just a few minutes, today! Check…
Nonprofit advertising tends to share qualities of both b2b and b2c marketing strategies, with fundraising, event promotion, sponsorships, and a range of other objectives in competition for the same audience segment. It’s often crucial, then, to find a way to diversify digital ad tactics for nonprofits in order to find creative ways to meet all…
Discover the power of Google Grants for nonprofits. Get up to $10,000 per month to invest in paid search ads and reach a wider audience.