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Category: Digital Media Strategy

Programmatic Media Buying: The 5Ws

Understand the benefits of programmatic media buying. Discover how algorithms revolutionize digital ad purchasing today.
Building Lookalike Audiences for Your Digital Advertising

Maximize your ad campaigns with lookalike audiences, finding new users who share similar traits with your existing customers.
Using Negative Keywords to Improve Your Paid Search Results

Learn how using negative keywords can reduce wasted ad spend and increase the effectiveness of your digital advertising campaigns.
Tracking Offline Store Visits from Your Digital Ads

One of the features of digital advertising that separates it from traditional ad channels is the level of detail in which we are able to track results. Analytics and reporting on digital forms of advertising (paid search, social, banners, etc.) can be very granular (thanks to our frenemy the cookie), informing media buyers’ optimization decisions…
Building an Effective Media Plan (Infographic)

A media plan serves as a fundamental framework for advertising campaigns, guiding budget allocation and strategy to achieve organizational goals. Key steps include defining campaign objectives, setting budgets aligned with sales cycles, researching the target audience, and selecting appropriate distribution channels. A well-structured plan is vital for campaign success.
Why Retargeting is Important for Small Businesses and Nonprofits

Retargeting is a crucial digital advertising strategy for small businesses and nonprofits, aimed at re-engaging potential customers and donors who have shown interest. It keeps brands visible, increases conversion rates, maximizes marketing ROI, and builds customer trust. By using personalized content across multiple platforms, retargeting encourages repeat engagement and effective brand recall.
SEO vs. Paid Search (And Why You Need Both)

Last week on our Instagram series “Digital Advertising FAQs”, we discussed the question of SEO vs paid search for small businesses and nonprofits. When it comes to growing online visibility, small businesses and nonprofits often find themselves grappling with a common dilemma: which is more critical, SEO or paid search, and which should they be…
Boost Your Email and Remarketing in One Shot with a Lead Gen Campaign

Learn how a lead gen campaign can help you acquire valuable customer data for your digital advertising and sales efforts.
Digital Advertising Trends 2025: Our Predictions

What digital advertising trends will we see emerge in 2025? See what you should be on the lookout for in the New Year.
TikTok Being Banned Is a Reminder to Diversify Your Social Media

While TikTok being banned in the US is still undecided, the need to diversify your small business or nonprofit’s social media isn‘t.