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Category: Digital Media Strategy

3 Recommended Digital Ad Tactics for Nonprofits (That Aren’t Google)

Nonprofit advertising tends to share qualities of both b2b and b2c marketing strategies, with fundraising, event promotion, sponsorships, and a range of other objectives in competition for the same audience segment. It’s often crucial, then, to find a way to diversify digital ad tactics for nonprofits in order to find creative ways to meet all…
Connect with Customers Instantly with Call-Only Ad Campaigns

Learn about the power of call-only ad campaigns in driving phone call conversions and simplifying the customer journey.
Why Now is the Best Time to Try Advertising on Reddit

Harness the power of digital advertising on Reddit. Discover how you can reach engaged audiences in niche subreddits for effective targeting.
Maximize Your Ad Potential with Google Performance Max

As we have covered previously, Google’s paid search advertising can often be one of the most cost effective tactics on an advertiser’s media plan. However, keyword-based advertising isn’t the only digital format that Google offers—between their display ad network, YouTube, Gmail, and Maps, Google is more than just a platform for search ads. But what…
Meta Lead Ads 101

Maximize your lead gen campaigns with Meta Lead Ads. Overcome high drop-off rates & achieve higher conversion rates for your media campaigns.
Google Grants for Nonprofits: The 5 Ws

Discover the power of Google Grants for nonprofits. Get up to $10,000 per month to invest in paid search ads and reach a wider audience.
Retargeting in Digital Marketing: The 5 Ws

Unlock the potential of retargeting in digital marketing. Reach your audience with personalized ads based on their online activity.
Three Tactics to Consider for Small Budget Media Campaigns

Maximize the impact of your small budget media campaigns. Discover cost-effective advertising strategies for small businesses.
Bidding on Branded Keywords (And Why You Should. Usually.)

Bidding on branded keywords doesn’t have to be controversial. Here’s 5 reasons for ensuring they are part of your digital marketing strategy.
3 Reasons Your Small Business Should Try Meta Advertising

Unlock the power of Meta advertising for small businesses. Leverage the vast reach and precise targeting capabilities to drive growth.